Sports Bulls & Bears: Mayweather-Pacquiao already this week's big winner

 

 
 
 
 
Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.
 

Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.

Photograph by: Vancouver Sun graphics, .

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VANCOUVER — Sorting out the major winners and losers of this week — with a bottom-line twist — in the world of sports:

BULLS OF THE WEEK

The biggest winner in sport this week is not any one individual, franchise, league or sports organization. It’s Saturday, May 2: The biggest one-day period of revenue generation in the history of pro sport. It begins with Game 2 of the second-round Stanley Cup playoff series between the Washington Capitals and New York Rangers and ends with the boxing match pitting Floyd Mayweather, Jr. against Manny Pacquiao at the MGM Grand in Las Vegas. The two boxers will make more today (a combined payday north of $300 million for an hour’s worth of work) than the entire roster of the Los Angeles Dodgers will earn in a 162-game regular season ($269 million).

The special day also features the Kentucky Derby, the iconic jewel in horse racing’s Triple Crown, and Game 7 of the first-round NBA playoff series between the Los Angeles Clippers, the most expensive franchise ever bought, and the San Antonio Spurs, arguably the most consistently successful franchise in North American sport over the past two decades. The Spurs and Clippers at the Staples Center tonight on the West Coast is the perfect continental bookend to Capitals-Rangers today at Madison Square Garden on the East Coast as the two games bring together the two busiest and biggest revenue-generating venues in professional sport. Throw in 15 games and all 30 clubs in Major League Baseball and five games and 10 clubs in Major League Soccer and today will drive more media commentary and fan engagement than any other day in the history of Twitter and Facebook.

The only factor preventing the day from becoming the most-watched in sport history is that television is limited to pay-per-view of the joint Showtime-HBO production (meaning just north of three million buys of Mayweather-Pacquiao instead of the more than 150 million to 175 million viewers worldwide generated by each of the world’s biggest annual sports TV events, the UEFA Champions League Final and the NFL’s Super Bowl). Last year’s Super Bowl produced about $500 million in revenue.

Today will top that on the strength of more than $420 million in direct revenue from MayPac and at least another $95 million from the Kentucky Derby, not counting millions more from today’s slate of games in the NBA, NHL, MLB and MLS.

BEARS OF THE WEEK

The kingpins of boxing for not finding a creative way to blend the best of their PPV business model with a replay on over-the-air network television to expose the Mayweather-Pacquiao fight to a much larger global audience. It’s one of the many reasons why MayPac — despite being such a big deal Saturday — will not save boxing from the erosion caused by decades of mismanaging product packaging, exposure and distribution

Tom Mayenknecht is host of The Sport Market on TSN 1040 and TSN Radio, where he regularly rates and debates the Bulls & Bears of sports business. He reviews the major winners and losers of the past week every Saturday in The Vancouver Sun.

 
 
 
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Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.
 

Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.

Photograph by: Vancouver Sun graphics, .

 
 
 
 
 
 
 
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