Angus Reid: Gunmetal uniforms were just a one-shot deal
But let’s hope we’ll see the hugely popular 60th-anniversary, grey-black outfits on another special occasion
It took all of three seconds after first seeing the flashy gunmetal jerseys to realize the irony of last week's article on the huge orange branding efforts by the Lions.
It took all of two minutes after the unveiling Saturday for TSN's Matthew Scianitti to make sure that irony wasn't lost.
"So much for that OpEd by @angusreid64 about the importance of the #Lions' orange eh heh," wrote Scianitti on his Twitter account.
He may have been the first, but by no means was he alone. My account was quickly flooded with similar remarks, most of them resembling one from @stuckonthesofa: "Just in time for your Province article?" I admit it, my timing was not the best.
But to answer @pjames, who asked, "Will black unis spell another downturn?" No, they won't. We wore what @trickdub tweeted "the best uni's in sports today." Well, that point will always be debatable, but the overwhelming response by players and fans alike proves them to be a winner.
What needs to be made clear here is that these are not our new uniforms. These are not even our third uniforms. They were a unique look designed for a special night. The game celebrating 60 years of Lions football deserved a celebration look, something out of the ordinary. So that's exactly what happened.
I know there are many out there like @quotableodie who think these "should be the regular home jersey." Well, they won't, and they shouldn't be either. The more responses I started getting regarding the jerseys, the more I realize you understand this too. Let's not forget who we really are. As @stevekarrasch tweets, "We are an orange team with black, not a black team with orange. It was fun, but those are not our colours."
It truly was fun. Everything about the night was memorable. It was incredible to me the speed at which these jerseys started popping up in the crowd. As @vansport remarked, "By half time I was surrounded by fans wearing them ... picked one up myself." The aftermath was almost a complete sellout of product and that buying frenzy has continued at our team store.
Sure, not everybody loved them. Some complained that the numbers were hard to read, and some, like @T_RoyCarlson, simply weren't that impressed.
"I'm old school, I give them a 6 out of 10." Honestly, though, the sheer volume of tweets mostly mirrored @airKore65: "best jersey I have seen in a while ... will buy right away with a helmet."
Love them or hate them, with most being on the love side, these uniforms created quite the buzz. That's a good thing. That's a reminder that the brand is already strong and that you are doing things right.
Yes, these uniforms were only planned to be worn once. But the reality is, I know our coach very well and he's a man who likes to use what works. I wouldn't be surprised if we didn't see these again on the rare occasion when something a little extra is needed.
I think @sundaydrive101 sums up the thoughts of many, including the future of these uniforms: "I loved them, but prefer the orange still ... The black would look great for playoff games!"
It really is something how much of a buzz these uniforms have created. I've worn at least 10 different uniforms in my Lions career and none has come close to this kind of mania. I think it's great, I truly believe it only strengthens our overall team brand and continues to solidify us as a fashion-forward organization. We are an orange team that when we want to can look darn good in black, but don't expect that to happen very often.
What also needs to be remembered here is that far more important than colours, we are a football team. As @BCHAWKFAN reminds us, "the uniforms were great ... but not even close to as good as the W against the Stamps!"
That's the real truth. Orange, black or whatever, we are now 5-2 heading into the meat of our season. I'm sure there will come a time when we see those sleek gunmetal jerseys again, but trust me, we have a lot of wins to get before then.
— Angus Reid is a Lions centre
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