Bulls & Bears: CFL broadcasting partnership a big deal; FIFA in trouble

 

Tom Mayenknecht hosts The Sport Market on TSN 1040 and TSN Radio, where he regularly rates and debates the Bulls & Bears of sports business. He reviews the major winners and losers of the past week every Saturday

 
 
 
 
Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.
 
 

Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.

Photograph by: Vancouver Sun graphics, .

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VANCOUVER — Sorting out the major winners and losers of this week — with a bottom-line twist — in the world of sports:

BULLS OF THE WEEK

It has been a great week for the Canadian Football League in general and the Hamilton Tiger-Cats in particular. First and foremost, there’s nothing in the business of sport — or in the business of business and the business of life — than long-term security. That’s why it was a big deal for new CFL commissioner Jeffrey Orridge to announce a three-year extension to the league’s huge broadcasting partnership with TSN/RDS and TSN Radio. After the first exclusive deal for CFL TV rights was struck in 2008, the two sides renewed in 2013 for five years. It’s that deal, due to end in 2018, that was extended this week. It gives the CFL further long-term security on the revenue front — to the tune north of $35 million per year — and the kind of planning horizons that allow for it to focus on other priorities, including the vitality of the league in Toronto and Hamilton. Last week, the Argonauts found new ownership under Bell and Larry Tannenbaum, giving them the kind of telecom backing that each of the other major Toronto pro sport franchises enjoy.

This week, the Tiger-Cats were the biggest beneficiary of news that all-sports radio would arrive in Steeltown this fall in the form of TSN 1150, making it the seventh link in the chain that is TSN Radio. With a new stadium — Tim Hortons Field — and now the key platform of sports radio to help engage current and new fans, the Tiger-Cats are on an upward trajectory. The positive fortnight for the Argos and Ticats gives the CFL something to build upon in the Golden Horseshoe market in southern Ontario.

BEARS OF THE WEEK

In addition to being a regular among the biggest losers in the business of sport — at least when it comes to reputational integrity, ethics and public relations — FIFA is always a dichotomy.

On the one hand, it’s by far the richest international sports federation in the world with revenues that surpass the rest of the major sports combined, buoyed largely by the world’s largest sports event, the FIFA World Cup. With almost $200 million in annual sponsorship deals, $5 billion in revenue every four-year cycle and a surplus of about $2.5 billion from the 2014 World Cup in Brazil alone, it is the bull in the china shop of sport marketing.

Yet at the same time, it is the bear of all bears when it comes to governance, structure and transparency. Never before has that been more exposed than this week after the American-Swiss raid on the FIFA Annual Congress in the global governing body’s home in Zurich. A dozen indictments — including against two FIFA vice-presidents — on allegations of racketeering, bribery, money laundering and fraud took the stench of corruption in soccer to new heights. It is a joke that FIFA president Sepp Blatter can run again for a fifth term in office, let alone win.

Tom Mayenknecht is host of The Sport Market on TSN 1040 and TSN Radio, where he regularly rates and debates the Bulls & Bears of sports business. He reviews the major winners and losers of the past week every Saturday in The Vancouver Sun.

 
 
 
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Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.
 

Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.

Photograph by: Vancouver Sun graphics, .

 
Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.
Manny Pacquiao gestures to the crowd after losing to Floyd Mayweather Jr. in their welterweight unification championship bout on May 2, 2015 at MGM Grand Garden Arena in Las Vegas, Nevada.
Floyd Mayweather Jr., and Manny Pacquiao (R) fight in a welterweight unification bout on May 2, 2015 at the MGM Grand Garden Arena in Las Vegas, Nevada.
Floyd Mayweather Jr. (R), and Manny Pacquiao fight in a welterweight unification bout on May 2, 2015 at the MGM Grand Garden Arena in Las Vegas, Nevada.
Floyd Mayweather Jr. throws a right at Manny Pacquiao during their welterweight unification championship bout on May 2, 2015 at MGM Grand Garden Arena in Las Vegas, Nevada.
 
 
 
 
 
 
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