Bulls & Bears: Carli Lloyd's trick a treat; Mavericks clipped by DeAndre Jordan

 

Tom Mayenknecht hosts The Sport Market on TSN 1040 and TSN Radio, where he regularly rates and debates the Bulls & Bears of sports business. He reviews the major winners and losers of the past week every Saturday.

 
 
 
 
Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.
 

Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.

Photograph by: Vancouver Sun graphics, .

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VANCOUVER — Sorting out the major winners and losers of this week — with a bottom-line twist — in the world of sports:

BULLS OF THE WEEK

It’s a common axiom in sport and in life that winners attract winners. In the business of sport, it’s often a case of winners creating winners. That’s exactly what Carli Lloyd did Sunday before a sold-out BC Place Stadium in the FIFA Women’s World Cup final against Japan.

The American midfielder made history by becoming the first to score a hat trick in a Women’s World Cup final, tallying three times in the first 16 minutes as part of a stunning 4-0 onslaught that left the Japanese overwhelmed and essentially done for the day. The performance won Lloyd woman of the match honours and will ensure her corporate endorsements far outweigh — by more than 20-fold — her $37,800-per-year base salary as a National Women’s Soccer League player with the Houston Dash.

Yet Lloyd’s star turn made winners of many others that day, from women’s soccer in particular and women’s sport in general to FOX Sports and Vancouver itself. The final drew an average national audience of 26.7 million (25.4 million on FOX and 1.2 million in Spanish on Telemundo), the biggest to ever watch a soccer game in U.S. television history. That American audience was also the largest to connect to Vancouver since 32.6 million tuned in to NBC to watch the Vancouver 2010 Olympic opening ceremonies and 27.6 million saw Canada defeat the U.S. in overtime to win the Olympic men’s hockey gold medal.

To put the women’s soccer TV numbers in context, they well exceeded what recent World Series and NBA Finals have produced in the U.S. and were more than three times the number of Americans who watched the Boston Bruins defeat the Vancouver Canucks to win the Stanley Cup Final in Game 7 at Rogers Arena on June 15, 2011. Lloyd and Company made FOX Sports a winner (with viewership tripling and advertising revenues quadrupling those of the last Women’s World Cup) and gave U.S. team sponsor Nike a big win as U.S. women’s national team apparel sales grew by 30 times those of four years ago.

BEARS OF THE WEEK

NBA free agent centre DeAndre Jordan didn’t make many new friends in his home state of Texas by reneging on a verbal commitment to the Dallas Mavericks. By losing out on other options in free agency, the failure to complete the Jordan signing threw a monkey wrench in the Mavericks’ plans for the 2015-16 NBA season.

Yet the real bear is the NBA moratorium policy that delays the signing period and created the opportunity for Jordan to get cold feet. Contract law is what it is — you only have an ironclad commitment when it’s signed on the dotted line — but the league doesn’t look good given what transpired between Jordan, the Mavs and the Los Angeles Clippers, with whom he re-signed.

Tom Mayenknecht is host of The Sport Market on TSN 1040 and TSN Radio, where he regularly rates and debates the Bulls & Bears of sports business. He reviews the major winners and losers of the past week every Saturday in The Vancouver Sun.

 
 
 
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Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.
 

Tom Mayenknecht, host of The Sport Market on TSN 1040 and the TSN Radio network, regularly rates and debates the Bulls & Bears of the sports business.

Photograph by: Vancouver Sun graphics, .

 
 
 
 
 
 
 
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