Pros

The NHL has the opportunity to grow the game by exposing the world's best league to a wider audience.
Going to Europe is profitable for the NHL.
Approximately 26 percent of the NHL is made up of players from Europe.
Players are fit enough to comfortably handle the trip.
The trip provides a golden opportunity to showcase NHL stars.
Cons

The league should focus its attention to growing the game within NHL cities.
The league should try and find grassroots initiatives to make money.
The trip is a publicity stunt.
The trip is too demanding when paired with the start of a grueling NHL season.
Star players run the risk of getting hurt.



